A client had three exclusive product launches with rival retailers for a specific seasonal consumer buying focus. There was a six week window of opportunity to engage consumers to buy products and the client wanted to support all three retailers with consumer PR and gifted influencer activity.
We worked with 30+ influencers, primarily through Instagram and blog posts, to get the exclusive products of all three retailers featured extensively to drive sales traffic.
As a result of the success of this campaign, the client then expanded the scope of the next with PR Direct to include social media (organic and paid), PPC, blog content creation and email marketing.
For another client, PR Direct completed a focused paid influencer campaign, designed to drive awareness of a brand and associate it with tasty, healthy eating. PR Direct worked with the client to set a budget and KPIs for the campaign, looking at brand reach and engagement specifically.
We worked with several key influencers who matched the brand's ethos and style, briefed them to allow the creation of unique content that would satisfy the campaign aims and also deliver content that could be reused by the brand in the future. The KPIs for the campaign were achieved, with engagement at 50% over target.
For many clients, an ongoing consumer outreach forms the bedrock of any campaign. One recent campaign involved a brand looking to have a particular product feature in all relevant tried & tested reviews including digital titles like the IndyBest, bbcgoodfood.com, goodhousekeeping.com, ES Best and expertreviews.co.uk.
This involved reaching out to our regular contacts at these media outlets, organising samples and following up with specific queries and requests for further info. The result was brand awareness and a rise in sales traffic via the brand’s own website.
In a recent trade PR campaign, a client wanted to enhance its reputation for service to retail customers, and to communicate the full service offer. PR Direct liaised with a number of key trade editors to get editorial content featured in relevant features, co-ordinated with a series of digital and print adverts and product news pieces. In addition, email marketing via these publications was used to follow up the extensive coverage achieved. This resulted in an immediate increase in enquires from new and existing customers.
The client opened several new accounts and gained a significant amount of sales revenue as a result of the campaign.
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