International expertise

PR Direct proudly partners with the International Housewares Association (IHA), which owns and operates annually The Inspired Home Show in Chicago.  

The Chester-based office is the contact point for UK and Irish buyers looking to visit the show, as well as companies interested in exhibiting or visiting. We provide market background information, introductions and local knowledge for IHA members who want to expand their international sales in the UK and Ireland. We also facilitate introductions for UK businesses looking to work with US suppliers.   

When announcing the partnership between PR Direct and the IHA in 2019, IHA Vice President International Mark Adkison said: “We’ve known Sarah and Mark for several years, through their visits to the show in Chicago and from working with them to introduce US homeware and housewares brands to the market in the UK, and we are very excited about their new role. They know the industry and the industry knows them. We trust that their extensive contacts – with both product suppliers and retail buyers – as well as their own experiences visiting the show, will help us attract new visitors and exhibitors.”   

To learn more about the IHA and The Inspired Home Show in Chicago, click on the respective logo below: